About The Project
The OpportunityWorking with an emerging brand to establish a visual identity and define their direct to consumer eCommerce experiences. To provide community, education, & ‘iconic’ premium wines to the underserved market segment of 2 million plus Premium Wine Drinkers across AU & NZ.
My RoleAs a UI/UX Designer, I led branding and feature design across the project. I was responsible for working with the broader team to bring pitch decks, brand guidelines and protoype concepts to life that helped to shape the core experience.
HighlightGuidelines easy to understand, fun to use, and quick to update.
We established Sipsta’s first design system, producing modern and accessible e-commerce UI patterns, mastered across many detailed states.
We created kits that package templates and assets together along with step-by-step guides to give creators a clear starting point for nearly any asset.
Built prototypes of conceptual features & quality of life improvements for our Premium Subscribers.
Lead a cross-functional sprint with stakeholders from across the product area. Utilizing the existing knowledge and organizational learnings of my peers to inform our projects.
HighlightVisual Applications & Web Examples
HighlightA foundation for the future.
Our work became a proof-of-concept for the possibilities of a unified design language and design system that spans the entire buying experience, from learning about small producers to purchasing wines and earning rewards.
With an easily distinguished robust aesthetic, the digital brand was brought to life by a number of elements aimed at making it unique yet easy to manage going forward.
Want a deeper dive on how I approached this project?Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.